What this piece is missing is specifically WHAT makes consumers who boycott brands happy when we hit the “buy” button from a brand: evidence that they have strong DEI programmes and true commitment to upholding human rights including paying everyone in their supply chains a fare wage. NOT donating funds to campaigns of political leaders who push ideologies counter to our beliefs. Bonus points for deep commitment so sustainability in their industry.
What this piece is missing is specifically WHAT makes consumers who boycott brands happy when we hit the “buy” button from a brand: evidence that they have strong DEI programmes and true commitment to upholding human rights including paying everyone in their supply chains a fare wage. NOT donating funds to campaigns of political leaders who push ideologies counter to our beliefs. Bonus points for deep commitment so sustainability in their industry.