THE NEXT BIG THINK!

👋 NBT! Invites you on a journey…

The NBT! is an invitation to imagine the future.

A weekly newsletter at the intersection of culture + consumer insights + business trends dedicated to curiosity.

Our goal is to surface emerging consumer signals, desires, and needs that have the potential to shift the business world in the next 6-36 months.

THE NBT! is written by Libby Rodney and Abbey Lunney, founders of the Thought Leadership + Futures Group at The Harris Poll, an exclusive group of client whispers helping companies not only stay ahead of what’s next, but creating proprietary research for Fortune 500 companies so they can be known for leading us into the future (aka the ultimate media and business cred).

👓 Why this, why now

We’re living through the age of liminality- a time between 'what was' and 'what’s next' is being decided. These transitions are rife with uncertainty, whiplash, and tension. But they are also incredible moments in history, where we have an opportunity to play differently and sculpt new worlds.

Emerging through liminality requires vision and leadership.

NBT! aims to be the counter punch to all the darkness we are monitoring (e.g., financial meltdowns, anticipatory anxiety, youth disillusionment, etc.). We want to build a stream of optimistic consciousness based on data and insights that help us forge ahead.

🚀 Designed for curious + time-strapped leaders

For leaders and really everyone interested in using the power of curiosity, data, and insight to better navigate towards a more prosperous future.

✅ As easy as 1, 2, 3

The Next Big Think! will send you one number, two insights, and three links weekly to keep you ahead of societal shifts.

Subscribe today so you’ll always be in the loop :)