The Next Big Think!
Welcome to your weekly guide through culture's most fascinating shifts. NBT! delivers data-driven deep dives into the trends reshaping how we live, work, and connect.
Each week, you'll get a fresh perspective on emerging consumer signals and societal changes impacting business in the next 6-36 months. From Gen Z's $6K pet parenting revolution to the rise of relational curiosity in the workplace, we connect unexpected dots to reveal where culture is heading.
👋 We're Libby Rodney and Abbey Lunney, founders of the Thought Leadership + Futures Group at The Harris Poll. Through proprietary research with Fortune 500 companies, we track the pulse of what's next and translate data into meaningful narratives about our changing world.
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